creativity

Some people just don’t see themselves as creative. Indeed, whole departments and sometimes industries think they are creative. Ask any accountant. For them, creativity is a bad word. But creativity is not only for painters and writers. It is not magic. Creativity is just what you do when…

We all want to be creative. To see and do things in a new way. And we want our teams and companies to be more creative. Often, we need them to be. After all, doing what you have always done will just produce what you have always produced.